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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP251: Predicting User Intent Is The Key To Ecommerce Personalisation - Made With Intent Helps You Unlock Its Secrets
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ABOUT THIS EPISODE:
Ecommerce personalisation tech has progressed rapidly, with a wide range of vendors to choose from. However, personalisation is often reliant upon pushing product recommendations based on prior and current browsing, and purchase behaviour.
But...
Not everyone visiting your website has purchase intent, and those that do will be in different stages of their decision cycle. Continuing to treat everyone as a high intent buyer isn't an optimal customer...