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Podcast: Uncensored CMO
Episode: Characters, humour & disasters: how GEICO changed the insurance game
Description: Michelle Moscone is the VP of Brand and Content at GEICO, one of the most famous insurance brands in the US. Michele's career has spanned from project management at some of the biggest agencies in the world to leading creative at an organisation where creativity is at its core. In this episode we talk about why humour is so important for advertising and why we're so afraid to use it.Timestamps00:00 - Intro01:08 - Michelle Moscone background and career08:18 - How Michelle landed at GEICO11:20 - Why are there so many characters...