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Podcast: The Digital Deep Dive With Aaron Conant
Episode: The Power of Affiliate Marketing With David Katz
Description: David Katz is the Co-founder, Lead Product Designer, and Director of Sales at Archer Affiliates, an affiliate network enabling Amazon sellers to connect with publishers, influencers, and bloggers. The company has generated millions of dollars in Amazon sales and increased affiliate revenue to 18% of generated sales. As a former Amazon seller, David struggled to incentivize influencers to promote his products and reach out to new affiliates, leading him to launch Archer Affiliates. In this episode… With customer acquisition costs rising and profitability becoming more critical than ever, affiliate programs have emerged as a performance-based marketing too...