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Podcast: Let's Talk Loyalty
Episode: #114 - Does Your Loyalty Programme Need a Reality Check?
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Loyalty programmes inevitably require considerable investment to build, manage and optimise, and with so much money and time being spent, it's essential to know what's working and what's not!Mike Atkin, affectionately known as the "Loyalty Guru", has developed a framework that he uses to expertly assess any loyalty programme against industry best practise, giving the type of expert support that so many loyalty marketers say they need....