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Podcast: Earn Your Leisure
Episode: Why Trademarking Before Launching Your Business is Crucial
Description: In this fascinating episode of EYL, hosts Rashad Bilal and Troy Millings sit down with seasoned trademark attorney Rosezena Pierce to uncover the critical aspects of trademarking your business. Rosezena emphasizes the importance of securing your brand name legally before you pour your time, effort, and finances into building your business.Right from the start, Rosezena equates starting a business without a trademark to building a house on land you don't own—a recipe for disaster. She shares eye-opening stories from her decade-long career that illustrate the financial and emotional toll that can come fr...