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Podcast: We Are Women Podcast
Episode: Episode 36
Description: Katrina McCarter – Marketing to MumsKatrina McCarter is a marketing strategist who specialises in driving sales and profit amongst the world's most powerful consumer, mums. Author and international speaker, Katrina believes mums are the most misunderstood, misrepresented and undervalued consumer segment in our society.Her business, Marketing to Mums, did a study of more than 1800 Australian mums and found that 63% of mums believe advertisers don’t understand them. This podcast interview provides invaluable information on understanding how there is a real commercial advantage when business learns how to mums to speak to m...