Want to create an interactive transcript for this episode?
Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2196 - Understanding the Evolution of Marketing Practices
Description: Gresham Harkless discusses the significance of understanding messaging and targeting in digital marketing, the evolution of marketing practices, and the necessity of continuous learning and adaptation.
Â
Gresham shares his belief in the power of simplicity in communication and marketing and the need for businesses to thoroughly understand their messaging and target market before engaging in activities like SEO or pay-per-click campaigns.
Â
Gresham addresses common challenges in web design, such as outdated websites and the need for mobile-friendly designs.Â
Â
He emphasizes the importance of understanding user behavior and the need for website updates every three to five years.
Â
Gresham shares his persp...