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Podcast: Productivity Mastery
Episode: Reebok: The Untold Story of Building an Iconic Global Brand: Productivity Mastery #69 with Joe Foster
Description: How do you start from 0 and build a $4 billion business, overtaking Adidas & Nike to become the World's No. 1 sports brand?
We are welcoming on the podcast a living legend, Joe Foster, the founder of Reebok!
▪️Joe and his late brother Jeff were born into the J W Foster & family business in Bolton, England.
▪️The year was 1955 and the brothers saw a business still rooted in the 1930s. In 1958 Joe and Jeff left the Foster business to set up a new Sports Shoe company.
▪️The brothers founded Mercury Sports Footwear, and after 18 months, they...