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Podcast: DTC Podcast
Episode: Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shares insights into scaling a beloved brand post-acquisition, transitioning from a DTC powerhouse to an omnichannel giant.
https://iliabeauty.com
In this episode, Cherene introduces us to the "Tornado Method," wh...