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Podcast: 60-second Retail
Episode: Aging in Reverse: Why Beauty Consumers Are Getting Younger & Younger
Description: Social media has led to some interesting trends… some so “out there” they could only be temporary, and some that actually have staying power. One such trend we are closely watching unfold across in the social sphere is the shift in demographics behind beauty product use.
What’s driving this shift? Why are younger generations jumping on the beauty bandwagon so early? And should beauty product retailers pay close attention to this trend in order to stay relevant?
Tune in to this episode to hear Jennifer Valdivia, Audit Partner and West Regional Leader for the Retail and Consumer Products Industry group at...