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Podcast: The Content Cocktail Hour
Episode: Identifying the difference between high volume and high intent with Brian Rants from Cordial
Description:
Brian Rants, is the Senior Strategist and Evangelist at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Brian, as self-identifying marketing nerd, has a background in software sales and content. Brett and Brian discuss post-pandemic marketing, aligning the goals and incentives for marketing and sales teams, and the difference between high volume and high intent. 0:00 Intro 1:38 Conversation with Brian 3:11 Brian’s career path 6:16 Value of content 10:52 Bridging gap of Sales and Content Marketers 14:30 Old marketing VS new 19:42 Authenticity 22:10 Enabling marketers to send a better message 25:57 Consumer experience and...