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Podcast: Keep Optimising
Episode: TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
Description: Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.  In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics  Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for ad creatives. [17:29] Understand audience, create community, advertise product effect...