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Podcast: Tech Marketing Trends
Episode: Demand generation and the importance of branding in B2B Saas - Riikka Söderlund
Description: In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund.
Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems.
Join the discussion to learn more about:
Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape
What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences
Key considerations for building an effective demand generation motion and GTM motion for B2B...