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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 980 – All Marketing (and Sales) are Personal
Description: I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting.
He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection because they become an outsized version of themselves. They get lost in the audience's abyss and lose the connection with individuals. They become unapproachable.
I find the same thing with marketing. We tend to lose sight of that one-on-one relationship and get lost in the...