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Podcast: The Revenue-Driven CMO
Episode: Marketing in a Flat World with Wendy White, CMO Daxko
Description: In this episode of Revenue-Driven CMO, host Chris Mechanic interviews Wendy White, the Chief Marketing Officer at Daxko, who has over 25 years of experience in high tech and SaaS marketing. Wendy shares her unique strategy of leveraging global teams to ensure round-the-clock marketing operations. This method, which she calls 'follow the sun,' allows for continuous project execution by utilizing teams located in different time zones. Wendy discusses the importance of clear processes, documentation, and effective use of tools like Asana. She also talks about her experiences from her time at companies like Intel, Motorola, Microsoft, and Expedia, and...