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Podcast: The Brand Marketing Show
Episode: The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth
Description: Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These brands have excelled at their marketing all year around, so they've built brand awareness, built the size of their warm audiences, and acquired new customers all year around. Consumers are preparing to spend more during Q4. So, given t...