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Podcast: Brand Your Way to A Million
Episode: EP 125 - The Creativity Scale: Here's Our Method to Create a Perfectly Balanced Rebrand
Description: In today's landscape, people are expecting a new level of creativity. If you've been a long time listener, you know that we're well beyond the coffee cup and laptop photoshoot. But now, we've even exhausted the blazers and disco balls. So what's next? How can you make sure that your rebrand strikes the right balance between creativity and predictability?  Because believe it or not, there is such a thing as being too creative and I see it all the time. Suddenly, a business owner has a ton of assets that they were so excited to ex...