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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2202 - Utilizing Podcasts to Showcase Expertise and Build Relationships
Description: In this episode, Gresham Harkless focuses on the importance of media in business, effective media strategies, and how to target and connect with your ideal audience.
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Gresham explains the concept of every entrepreneur being their own media company and how to build and execute a successful media strategy.
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He discusses the benefits of being featured on other media platforms to support business growth and visibility.
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Gresham emphasizes the need to be specific about your target audience to avoid the pitfalls of trying to appeal to everyone.
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The conversation highlights the challenges of maintaining a media strategy amidst rapid changes and advi...