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Podcast: The Jag Show: Podcast Tips, Tricks, and Best Practices
Episode: Podcast Movement 2024: What I Learned About Audio Metrics and YouTube's Importance
Description: I came out of Podcast Movement 2024 with two key takeaways: better audio analytics, and the importance of YouTube.Today, I explain that downloads, while still industry standard, do not paint the whole picture of who's listening to your show, when, and for how long? The real key data can be found on your dashboards within Apple, Spotify, and YouTube.Speaking of YouTube, the biggest change in podcast survey data between 2023 and 2024, per Tom Webster of Sounds Profitable, is the percentage of consumers who are discovering podcasts on YouTube. Having at least your audio on YouTube is...