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Podcast: What's Working in Ecommerce
Episode: Backlinks and Beyond: A Guide to PR-Driven SEO with Gene Caballero
Description: Following up on the last episode of 'What's Working in Ecommerce,' Eagan interviews Gene Caballero the PR Expert from GreenPal in this episode.  Gene shares his expertise in building inbound backlinks for SEO through PR outreach and outbound research.  He discusses the importance of follow-ups, personalized email pitches, and leveraging tools like HARO and Qwoted to secure media coverage.  The episode dives into the strategies GreenPal uses to rank for local SEO keywords, the significance of building relationships with journalists, and the manual yet effective process of ear...