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Podcast: Retail Remix
Episode: The Influencer Marketing Tipping Point
Description: In the new world of brand marketing, authenticity trumps all. You could say that influencers helped shape this new reality. In the post-COVID era, influencer marketing has reached a tipping point that is redefining marketing and advertising as we know it. During this episode of Retail Remix, Lindsay Jerutis, General Manager of ShopStyle Collective, shares how the company is helping retailers identify, engage and nurture influencer partnerships that activate a “ripple effect” that drives tangible business results. Check out this episode to learn: The evolution of the influencer universe and how micro, nano and gigfluencers create meanin...