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Podcast: Investing in Regenerative Agriculture and Food
Episode: 320 Matthijs Westerwoudt - Paying farmers for cultivating weeds and making biodiversity super tasty by selling drinks and teas made from native plants
Description: Matthijs Westerwoudt is the co-founder of Wilder Land, a company transforming native plants, often considered weeds, into highly desirable products. These plants, once dismissed as unwanted, are now being used to create delicious drinks, herbal teas, kombuchas, fermented teas, and even pasta. The company pays farmers more per square meter than they would earn from any other crop. How do they achieve this? First, by ensuring that these products taste as good as, or even better than, those made from monoculture crops. Second, through exceptional branding—highlighting the appeal of "nature-restoring" drinks over the concept of "biodiversity-restoring" beverages. The se...