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Podcast: Keep Optimising
Episode: TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
Description: Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowballâs affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What âmanufacturing viralityâ is How you can own TikTok customer data through 3rd party software Attribution for influencer marketing  Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] TikTok shop lacks customer data for marketing. [11:11] Creators create branded TikTok pages, affiliate program. [12:43] Cur...