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Podcast: Reinventing Professionals
Episode: Leveraging Generative AI for Business Development
Description: I spoke with Jody Glidden, the Founder and CEO of Postilize, a company leveraging generative AI to support business development for lawyers, accountants, and professional services firms. We discussed pitfalls that legal services providers should avoid in marketing, how the type of professional service that one provides affects the approach to marketing and business development, and ways that generative AI is affecting marketing and selling professional services.