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Podcast: Women in Business Podcast with Chanelle Le Roux
Episode: Brand loyalty or bust: the battleground for customers’ hearts, minds and wallets with Luisa Ford
Description: Brand loyalty or bust: the battleground for customers’ hearts, minds and wallets with Luisa Ford
Luisa is the award-winning founder of One Seen Beanâ„¢, a communications consultancy that rebels against the dominance of deep-pocketed giants. Her work stems from the belief that small brands can compete with bigger brands, no matter how modest their marketing budgets start out. Over 20 years, Luisa has partnered with hundreds of brand leaders; advised CEOs and politicians; taken unknown brands to become household names; and gotten down in the trenches with countless entrepreneurs to help them be seen, heard and grow. Today, Luis...