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Podcast: 2Bobs—with David C. Baker and Blair Enns
Episode: Are Email Newsletter Even Viable Anymore?
Description: Every few years we're told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David's article on Punctuation.com (subscribe to his newsletter at the bottom of the page) "Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It" by Rand Fishkin