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Podcast: Scaleup Valley Podcast
Episode: 234 | Why Are Go-To-Market Strategies Evolving Faster Than Ever | Chris Walker, CEO of Refine Labs
Description: Chris Walker, the chairman of Refined Labs and CEO of Assetto, discusses his background in B2B companies and his new venture, Pesetto. He emphasizes the need for a new strategy in B2B marketing that focuses on profitability and efficiency. Chris also shares his vision for building an ecosystem of complementary B2B go-to-market technology and managed services. He talks about his transition from CEO to chairman and offers advice for others facing a similar stage in their careers.
Key Takeaways
"We need to figure out a new strategy for marketing that doesn't involve high volume lead generation."
"There...