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Podcast: Can Marketing Save the Planet?
Episode: Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
Description: In the final episode of our ‘greening your marketing activity’ mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agree with and support their mission!
Ollie and Guy shared their journey since last coming on the podcast a couple of years ago, sharing what is happening in the media space. They introduced us to GoodIQ, their intelligence tool which meas...