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Podcast: CXOInsights by CXOCIETY
Episode: PodChats for FutureCIO: Building a sustainable customer engagement strategy
Description: Not since the introduction of GDPR or the General Data Protection Regulation have we seen a resurgence in discussion around the protection of personal privacy in light of the growing calls against indiscriminate use and possible abuse of customer data.But just how do you deliver or tailor a solution to a customer without violating the rights of the customer to his or her privacy? At the same time, how do you create a marketing program that adheres to privacy regulations but is sufficiently economical for the business to create a sustained campaign?David Black...