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Podcast: Music Ally Focus
Episode: Making money as a local venue in 2024: Dhruv Chopra, founder of Brooklyn venue Elsewhere, talks memberships, building community, and how Gen Z gig-goers want more than cheap beer
Description: Ep. 159: Dhruv Chopra, co-founder/CEO of Brooklyn venue Elsewhere, joins Joe Sparrow to talk about finding new ways of running local independent venues. Dhruv and Elsewhere are reaching around to find a new business model in a new gig-going world. Today, music is consumed, created, performed, played, discovered, experienced and valued differently – and yet, the basics of live music are the same: a group of people in a room while some music happens.Â
So Elsewhere is trying something that is both the same, and yet different – by exploring what a local live music venue can be in 2024, and ho...