Want to create an interactive transcript for this episode?
Podcast: New Books in Business, Management, and Marketing
Episode: Susan Greenhalgh, "Soda Science: Making the World Safe for Coca-Cola" (U Chicago Press, 2024)
Description: Soda Science: Making the World Safe for Coca-Cola (U Chicago Press, 2024) takes readers deep inside the secret world of corporate science, where powerful companies and allied academic scientists mould research to meet industry needs. The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health critics pointed to sugary soda as a main culprit and advocated for soda taxes that might decrease the consumption of sweetened beverages—and threaten the revenues of the giant soda companies. Soda Science tells the story of how industry leader Coca-Cola mobilized allies in acade...