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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Marketing, What Is Open Banking And Why Should You Care?
Description: The big question is why should retail marketing professionals care about #OpenBanking? With the removal of 3rd party cookies, many brands and retailers are scrambling to find workarounds to replace them.
Andries Smit is CEO and co-founder of Upside. Upside provide consumers with instant #cashback paid straight into their savings account. Apart from the obvious benefits to consumers of not having to wait weeks or jump through hoops to get their cashback, consumers get to take advantage of highly targeted and personalised offers from brands and retailers.
Andries explains how open banking enables retailers to...