Want to create an interactive transcript for this episode?
Podcast: Books and Beyond with Bound
Episode: 7.1 Tara & Michelle: Why Are Books By Indian Influencers On the Rise?
Description: Are influencers rewriting the rules of publishing?Back with a brand new season of Books and Beyond, in this episode Tara and Michelle discuss the rise of influencer books and what it means for the Indian publishing scene. From the buzz at Penguin Palooza to the power of social media, they dig into how influencer-led content is changing the game. Plus, they tackle the big question: what happens to traditional authors when influencers dominate the shelves? Tune in to find out how content creation, smart distribution, and capturing young readers' attention early are shaping the future of p...