Want to create an interactive transcript for this episode?
Podcast: PRODUCTEA with Leah, Growth & Senior Leadership
Episode: 73: Austin Hay - BS Marketing, Dogfooding and the future of CRMs
Description: Cringe Marketing, Dogfooding, and the limitations of Hubspot and Salesforce with Austin Hay, the Co-Founder of Clarify (CRM).I talked with Austin on the rise of superficial marketing tactics and what they do to the importance of building a strong brand.We discuss why Product Managers cannot ignore Marketing anymore and the value of good dogfooding in product development when everyone tells you to “listen to your customer”.How to transition from being your own ideal customer to targeting a different market segment.TakeawaysMarketing is moving from a de...