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Podcast: Uncensored CMO
Episode: Sir John Hegarty & Orlando Wood on the next creative revolution
Description: Welcome to the 150th edition of the Uncensored CMO podcast. To celebrate, I'm joined by Orlando Wood, my colleague at System1 and author of Lemon and Look Out, with the legend that is Sir John Hegarty, iconic founder of BBH. Today we're talking about why they believe a creative revolution is necessary for the industry and why they are collaborating on a new course "Advertising Principles Explained" as the antidote.Timestamps00:00:00 - Intro00:02:22 - Have Oasis created the most effective ad of all time?00:16:13 - What can we learn from the history of...