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Podcast: Keep Optimising
Episode: Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
Description: Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.  In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenue  Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56] Optimised journey for order confirmation and edits. [14:15] Enhancing customer experience is a no-brainer. [18:22] Bad...