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Podcast: New Books in Business, Management, and Marketing
Episode: Futurism, Brand Strategy, and the Magic Ingredient of Time (with Jasmine Bina)
Description: I talked to the CEO of Concept Bureau Jasmine Bina about her work in cultural consulting, futurism, and brand strategy. Jasmine studied English literature. Then she went into business. She then discovered cultural strategy to be that space where she could help companies that weren't growing or were growing too fast to understand the reasons behind their success.So what does our conversation have to do with history? What stands out in Jasmine's approach to brand strategy work is her attention to time. My guest shared how she and her team leverage their reflection on time to tel...