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Podcast: The Financial Coconut Podcast
Episode: Testing New Markets: Wins and Pitfalls from the Trenches [TFC Business Show 1 ft. WorldFirst]
Description: Some say the world is flat and expanding into international markets is easier than ever before. But is that really the case?We're going behind the scenes with entrepreneurs who have learned the hard way that overseas expansion is no walk in the park.From supply chain snags and website crashes to pricing wars and mismatched local partnerships, our guests opening up about their massive headaches and costly failures in trying to crack new markets abroad. Ivan Ong's US maternity label, Shaun Tan's Malaysia monitor launch, and Hou Feng's merchants grappling with scale...