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Podcast: Owner To Owner Podcast
Episode: James Meldrum co-founder of Whole Kids on a tumultuous 18 years. Rich insights for all founders and owners.
Description: @James Meldrum, co-founder of @Whole Kids, shares the journey of starting and growing a purpose-driven business in the organic food industry. He talks about how he and his co-founder wife Monica tackled the many challenges they faced over 18 years and up until entering Voluntary Administration late in 2023. "We lost about a third of our revenue overnight because we were servicing the airlines with kids meals and special meals."Like a lot of startups the business was initially self-funded with some contributions from family and friends. Later they tapped into bank lending and debtor fi...