Want to create an interactive transcript for this episode?
Podcast: The Glossy Podcast
Episode: New York Fashion Week Edition: Patbo’s Patricia Bonaldi - ‘I care about consistency and evolution, not trends’
Description: Started in Brazil 22 years ago by creative director Patricia Bonaldi, Patbo expanded to the U.S. in 2017 and has since hit its stride in the states. For example, to answer demand, it opened a store in Miami earlier this year. Ahead of the brand’s September 10 runway show at New York Fashion Week, Bonadi joined the Glossy Podcast to discuss Patbo’s growth, as well as the strategies that are working to its advantage. For example, it’s leaned into its customers’ demand for runway pieces, marketing them as such and selling select styles in its stores. And it’s...