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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications
Description: Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communications.Nikki FestaCEO, Greenough AgencyWith more than 20 years of agency and in-house experience, I am a seasoned brand marketing and communications professional who specializes in the Technology, Healthcare/Life Science, and Energy/Climate Tech sectors. I have successfully led inte...