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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: The Art, Science And Psychology of Negotiation
Description: Graham Botwright is CEO of The Gap Partnership. He specialises in the commercial psychology of #negotiation.
We start by exploring the importance of internal alignment when #negotiating. Winging it is lethal. We dig into what makes for good negotiation, why price is almost never the real issue, what drives good deals, builds long term strategic relationships and value.
Graham explains the power of intangible value. We delve into the importance of understanding the implications and moving parts behind the decision. Buyers RENT outcomes, they NEVER buy products or services.
We point the spotlight at...