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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Research a Market
Description: How To Research a Market Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Market research provides many benefits including identifying your target market and your ideal customer. Here are the steps to research your market: Size the market by looking at it from three levels. Total Available Market is the size of the market of everyone related to it. Total Serviceable Market is the size of the market you intend to pursue with your startup. Total Obtainable Market is the size of the market you can reach. For...