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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Types of Market Research
Description: Types of Market Research Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. There are several types of market research one can use in studying a market segment. Consider these types of research: Primary research -- gathers information directly from the customer and industry-related contacts. This can be useful in identifying key problems the customer is trying to solve. It’s also helpful in identifying the ideal customer profile for a potential startup. Secondary research -- gathers information by reviewing existing data on the subject. This includes market reports, pu...