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Podcast: The Industrial Talk Podcast Network
Episode: Linda Fanaras and Naomi Soman with Storylogick Consulting
Description:
Optimize B2B Email Messaging
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also...