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Podcast: SHE-TALKS with Lisa Jones
Episode: How SHE Turned a Rainy Day Into a Global Success with Dani from Merry People
Description: In this episode of SHE-talks E-commerce, we’re thrilled to meet Dani, the founder of Merry People, which has taken the world by storm with its stylish yet functional gumboots. Dani opens up about some of the unique challenges she’s faced along the way, including how Merry People was one of the first to bring on-trend gumboots to the market—and how they’ve dealt with competitors and copycats since. Dani shares her insights on dealing with copycats with grace and strategy, and provides practical advice on how to protect and differentiate your own brand.We also...