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Podcast: In Focus by The Hindu
Episode: Air India-Vistara merger: What’s in store for flyers?
Description: The merger of Air India and Vistara would be complete by November 12. From this day, all of Vistara’s bookings would be automatically transferred to Air India, and the same goes for Vistara’s crew and air craft.This merger has been in the works for a while now. But mergers in the aviation sector don’t always go down smoothly, and the Air India-Vistara case faces many challenges. What would be the fallout of killing a successful brand like Vistara, which commands considerable flyer loyalty? Can Air India deliver the premium experience that Vistara passengers have come t...