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Podcast: Wisdom From The Top with Guy Raz
Episode: Built to Last, Great by Choice: Jim Collins
Description: Jim Collins is one of the most influential business thinkers and writers of our time. Yet, Collins considers himself more of a researcher than an author.He has made a career of extracting the data embedded in the narrative arcs of companies and drawing lessons from them. With bestsellers like Good to Great, Built to Last, and BE 2.0, each of his books represents years of meticulous analysis, all before he even begins to write. What sets Collins apart aren't just his groundbreaking ideas but the unconventional choices that shaped his career. In this interview from 2021, Collins unpacks insights from...