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Podcast: Scratch: CMO Interviews
Episode: The B2B Brand Playbook: Lessons From Paddle's Journey to Becoming a $1.4Bn Unicorn
Description: We’re back with Scratch after the long summer break! For our first episode after the break, we’re thrilled to sit down with Andrew Davies, the CMO of Paddle, a leading payment infrastructure provider designed specifically for SaaS companies. Paddle takes care of the tricky stuff—payments, taxes, subscriptions—essentially all the payment logistics, so businesses can focus on what really matters: growth. In our conversation, Andrew dives deep into the art of building a brand-led B2B business and tells us why long-term brand investment is key to true marketing efficiency. One of the key takeaways...