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Podcast: Brand Your Way to A Million
Episode: EP 128 - Design Diaries: Asset-Based Thinking is Hindering Your Brand Growth
Description: A theme has come up in sales calls that I thought we left in 2020. So today, Iet's address the outdated notion of trading money for design assets without considering the long-term value they bring to a brand.  Here's a hypothetical: say you're given one hundred brand photos and 20 social templates designed for you. What do you think the value of these photos and templates will be if they're mismanaged, neglected, or misinterpreted over time? They're probably not going to continue bringing you results if your rebrand isn't fully integrated and intentionally executed over time.  ...